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Home Home and Family Home Business A Quick Path To Author Marketing
A Quick Path To Author Marketing PDF Print E-mail
Written by Glynis James   
By their nature, authors are usually shy, retiring types who like to sit at home, writing down their thoughts onto paper. So it may come as a bit of a shock to them to learn that they must do a little author marketing in order to get their books noticed a little bit more.
by GlynisJames


By their nature, authors are usually shy, retiring types who like to sit at home, writing down their thoughts onto paper. So it may come as a bit of a shock to them to learn that they must do a little author marketing in order to get their books noticed a little bit more.

This is because there is a huge amount of competition in the book publishing business. It can be quite a cut-throat affair. Only one or two of the hundreds of books which are published every week get to the top of the best seller lists or get the lucrative book deals.

But what makes the difference between a truly successful book and one which does not do quite so well? Is it the story? Is it the idea behind the work? No, in many cases both of these can be just as good in both types of book. Quite often, the winning book has a long, but winning story behind it.

It could have tapped into the zeitgeist. This means that the public may be hungry for a book like this on the back of a recent news story. For example, if there is a top news story about dieting pills, then this book comes along exploring the truth and fiction behind dieting pills, it could be just the push it needs. The writer could find themselves on all the news programs and the rest is history.

The digital age has meant that it is now very easy for someone to market their work. There are marketing agents who will do the work for you. But also, there are many social media sites and networking sites where it is possible to sell and advertise work.

A blog or dedicated website can be a very good starting point. If the address has something to do with the actual book, then that is even better because it will make it very easy to find. This is also a good place from which to sell the book. It can either be sold through an online book seller or as an ebook. It can be marketed very well by hosting a forum which discusses the book or which gets comments and suggestions going.

Ebooks can be sold on the website. Even an audiobook can be created and distributed quite easily. Other types of advertising media can also be used such as social networking sites and news sites. A press release can be written and interviews can be given online. The possibilities are endless.

About the Author:

Find plenty of new author marketing tips at www.anniejenningspr.com. Enjoy terrific outcomes in your publicity, author marketing, book promotion and author promotion today.

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