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Attracting Buyers PDF Print E-mail
Written by David Trumble   
Have you detected how many business opportunities offer a no selling, no investment, no endless hours of work, no work? Every time I investigate one of these exciting once in a life time get rich quick schemes, I end up disappointed, discouraged, and financially closer to being destitute.
by DavidTrumble


Have you detected how many business opportunities offer a no selling, no investment, no endless hours of work, no work? Every time I investigate one of these exciting once in a life time get rich quick schemes, I end up disappointed, discouraged, and financially closer to being destitute.

Real businesses succeed or fail by doing or not doing four key things: Ability to Meet Customer Needs; Getting Customers; Meeting Customer Needs; Retaining Customers.

Think about the challenge of Attracting new customers for your sewing machine repair service.

One essential for every business is gaining customers and making sales. Failure to get customers means there really is no business. Any time someone tells you that you can make loads of money without selling, finding customers, or making sales; just recognize it as a lie. In real business, you must continually attract customers.

There are two major ways to attract prospective customers: advertise and have someone else advertise for you. Lets consider advertising first.

Make a list of all your promotional options. There are many. Billboards, direct mail, bulk saturation mailings, postcards, fliers, posters, newspaper space ads, classified ads, batched advertising, radio, TV, cable TV, and telemarketing are just a few of your options.

Why market your business? Of course, to get new customers. Advertising is the fastest and easiest way to find prospects and make them customers. In just a few days, you can have real customers and be making real dollars.

How much money can you afford to flush down the toilet? Ouch, sounds gross. Unfortunately, most advertising does exactly that. It is not only very expensive. It often does not work. If you are just starting your business, you need to understand that any money you spend on advertising may be like flushing it down the toilet? For that reason, you need to be careful. You goal is to make ten times ( in sales) whatever you invest in advertising. Your bottom line must be getting buying customers.

What promotion will work for you? You have to decide. Weigh the effectiveness, cost, and potential of each medium. Just because a type of promotion works for someone elses business is no reason to think it will automatically work for yours.

Decisions, decisions, decisions. Business is all about making decisions. The choices you make with regard to your marketing will have a big impact on your bottom line. What are the best promotion for your business?

If your customers are going to bring their sewing machine to your home, how will you attract them there?

Are space ads in the newspaper a good choice? Examine the cost, size of the ad, number of competing ads, size of the paper, distribution, and expected exposure of people to your ad. How many people will actually notice your ad? How many customers will your ad produce? What is your return on investment or sales per ad dollar? If you have loads of money, or some specialty situation, a space ad in the newspaper can be productive.

When people pick up the newspaper, what do they do? Read the headlines, look at the pictures, read an occasional story, and of course check out the classifieds. It is here that you can often get your best bang for the buck. Your ad is strategically placed in the category appropriate to your service. When people see it, they know you want their business.

Direct saturation mailings, batch promotion programs that distribute a group of ads directly to prospects, and direct ad distribution can be effective in letting people know you exist. Direct mail is reaches each household, but it can be very expensive. Batched marketing programs can significantly reduce those costs, while still being delivered directly to prospects. A typical direct ad distribution would involve programs like door to door fliers. If you have a trustworthy team or organization it can be cost effective.

Generally, I would recommend against high priced media promotion like radio and TV. Control your marketing investments.

Advertise your business aggressively, but wisely. Track your results. Use common sense when you set up your ads. Always keep the question in your thoughts, How will I Find customers? Consider your return on investment, the effectiveness of the ad and media, and the overall results. Avoid spending your business into the ground by ineffective expensive promotion.

About The Author:

Get more about sewing machine repair instructions with expert David Trumble's extensive sewing machine repair courses including topics like how to repair sewing machine foot control. Download your copy of his free beginner's course.

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