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Home Home and Family Home Business How To Write An Effective Elevator Speech, Revealed
How To Write An Effective Elevator Speech, Revealed PDF Print E-mail
Written by Albert Melo   
Network Marketing is all about connecting with people and building relationships. Whether you are doing Online or Offline marketing, communicating the what, why and how of your business, clearly and concisely will go a long way in creating a positive connection. The best way to achieve this is with a well crafted Elevator Speech. I recently watched an outstanding video from Terri Murphy on the Keys To Creating a Powerful and Effective Elevator speech.
by AlbertMelo


Network Marketing is all about connecting with people and building relationships. Whether you are doing Online or Offline marketing, communicating the what, why and how of your business, clearly and concisely will go a long way in creating a positive connection. The best way to achieve this is with a well crafted Elevator Speech. I recently watched an outstanding video from Terri Murphy on the Keys To Creating a Powerful and Effective Elevator speech.

What is an Elevator Speech? An Elevator Speech is your 7 - 30 second response to the question, so what do you do? Shorter is better as it is quicker to remember and in our Attention Deficit Disorder, ADD Society that works best. Every word counts and how you craft the message is critical.

Most people fumble and stumble their way through a response missing that golden opportunity to make a great first impression, connect with the lead or prospect and keep the conversation going.

They also focus on what they do and not on how what they do helps their clients business, quality of life and makes the prospect want to keep the conversation going. That level of caring is what separates you from all the rest and keeps the conversation go and creates a mutually beneficial business rapport.

The six secrets to an effective and dominant elevator speech.

1. Make a list of all the services you provide your clients write down how each service saves your customer money productivity and time.

2. Brainstorm why people choose to do business with you. List all of the things that makes your customer want to continue to do business with you and what you do to make them a raving fan.

3. Write your Elevator Speech in such a way that encourages more conversation. One example is, "I help families go from good to great, improving employee morale and thus positively impacting companies bottom line."

4. Break the statement into 2 parts. a) What you do b) How it helps your customer. For example, "I help families save money so that they can send their kids to college and retire prosperously."

5. Write out your Elevator Speech. It must be easily understood and become a part of you. It should spontaneously roll of your tongue, clearly and concisely.

6. It is critical to do the 3P's, practice, practice, practice. Once you've delivered your elevator speech ask your leader prospect what they do in order to advance the relationship genuinely show interest in their business and get as much information about their business to evaluate whether they are a good fit for your product or service.

In order to separate yourself from the pack,ask this question, "It was nice chatting with you and I will search to see if anyone in my database is a good fit for you and your business, how could I best refer you?"

Follow up here is important; so whatever you commit to, make sure that you deliver on. Also, send a personal note referencing something discussed during your meeting. This will help them remember you and further develop the relationship.

You can use your Elevator Speech-Tag-Line on all your stationary, e-mail signature, auto-responder, articles, videos, power-points, brochures, voice mails and any other form of communication.

Spend your creativity time crafting a winning elevator speech and you'll ride it to the top.

About the Author:

Mario Garcia is an Attraction Marketing Coach focused on sharing proven systems for empowering you to reach unlimited levels of success in your business. To learn how to implement an attraction marketing system to generate 50 leads/day on autopilot, visit MLM Success Training System and Learn With Mario Garcia To your Prosperity, 908-875-8750 Mario

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