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Home Self Improvement Advice Creating Your Webinar - 4 Easy Steps!
Creating Your Webinar - 4 Easy Steps! PDF Print E-mail
Written by Stephen Beck   
If you want an effective way to communicate with hundreds, even thousands of people, look no further than a webinar. This modern tool enables you to present your ideas, products or services to tons of people all at the same time. All it takes is a few simple steps to plan out a webinar.
by StephenBeck


If you want an effective way to communicate with hundreds, even thousands of people, look no further than a webinar. This modern tool enables you to present your ideas, products or services to tons of people all at the same time. All it takes is a few simple steps to plan out a webinar.

Step 1: Design a presentation with a strong call to action.

No matter the goal underlying your webinar, make sure you include a clear call to action. This should direct your attendees to go to your website, call and schedule an appointment, or even buy your product immediately after the webinar. Whatever you do, get your attendees to DO SOMETHING right away. This is critical!

So, create a webinar power point presentation that entertains, informs and has a clear call to action at the end. What do you want them to do? Then tell them exactly what to do and how to do it at the end of your webinar! This is rule #1 in webinar development.

Step 2: Pick a webinar hosting company.

As you think about your needs and your budget, you will want to pick just the right webinar hosting company. There are lots of options. If you think you will have no more than 1000 people and you are going to host lots of webinars in a year, your best bet is GoToWebinar.

Step 3: Set up your webinar.

Now that you have picked a webinar host, you will need to set up your webinar. Usually your hosting company will provide a set up page where you will be asked to provide a title, description, date, and time for your webinar. You will also be asked to set up any polls or surveys.

Polls are a great way to generate interaction with your attendees. A good poll question would be, "What is stopping you from achieving success in (your topic)." You would show four obstacles and allow them to choose the most important obstacle to them.

This will prompt them to acknowledge a problem they are not easily able to fix. They then see the results of the poll live on your webinar and realize there are others who have the same problems. In many cases, they see their need for help and want to buy your products or services.

You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.

Also, ask them if they would recommend your product or service to their friends and family. If they answer "yes," then pick up the phone and call them after the webinar because they have indicated they are a hot prospect and warrant a phone call!

Step 4: Create your own registration page.

After you set up your webinar, you need to invite your attendees. You can use the generic registration page that the webinar hosting company gives you, or you can create your own. I prefer to create my own so I can control the look and feel of the registration page. This also allows me to differentiate myself from all the other webinars out there.

Here's a great tip: require FULL CONTACT information on your registration page. Then before the webinar begins, you can send them a reminder phone call. Afterwards you can follow up with your attendees because you will have their mailing address.

If you feel up to it, you can even offer a special price or package to encourage more sales.

About the Author:

Stephen Beck shows individuals and small businesses how to grow their sales using webinars! He invites you to an informative FREE weekly webinar to discover tons of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.

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